Flash News

1. Feature Delta Definition: Identified which features were already built for Kayo & Binge, determining if they were just a reskin, how customers were currently using those features, and whether we had already planned improvements for them in our roadmap.
2. Market Research: Conducted extensive market analysis to understand customer preferences, competitor offerings, and emerging trends, comparing this to how Kayo and Binge users were already using our products.
3. Stakeholder Engagement: Engaged new stakeholders, including Sky News Australia, to collaboratively define the vision, goals, and unique value propositions of Flash.
4. Business Model Validation: With the business model development underway by the strategy team, my team further tested and validated various considerations, presenting back recommendations. We started interviews with existing Streamotion customers who expressed interest in paying for news under the right conditions.

1. User Personas and Journeys: Expanded existing Kayo user personas based on demographic data and user interviews to guide the design process. Mapped out the user journey to identify pain points and opportunities for enhancement with existing features and outlined areas of concern for new features.
2. Wireframes: Created detailed UX wireframes for features across all breakpoints. Reused core components from our libraries, with any necessary changes treated as amendments and placed into the roadmap. The visual design team focused on adapting the design system, generating key screens and flows to create detailed prototypes for customer testing.
3. Prototyping and Testing: Developed prototypes for stakeholder review as each feature was created. Conducted usability testing with these prototypes to gather feedback and iterate on designs.

With this being our third go at this process, we moved quickly with daily stand-ups. Everyone knew their role, and we operated efficiently. With the business now working both remotely and in-office, we used Miro as our war room wall.

1. Agile Sprints: Continued our agile development process to ensure flexibility and responsiveness to changing requirements. For new features, we aimed to deliver four features every two weeks into tech, taking four sprints to define, ideate, design, test with customers, break down into requirements, UX, VD, tech tickets, and business rules. Existing features took less than a sprint to deliver into tech.
2. MVP Launch: Prioritised feature requirements for a Minimum Lovable Product (MLP) launch, focusing on core functionalities like content browsing, personalised recommendations, and seamless playback.

1. Personalised News: Allowed users to specify preferred news sources and categories of interest.
2. Topic Centres: Created topic centres to aggregate all segments on a topic into a playlist, providing comprehensive coverage.
3. Playlists: Dynamically generated playlists of personal news segments.
4. Notifications: Enabled users to receive alerts on followed topics or categories.
5. Personalised Recommendations: Leveraged machine learning algorithms to provide personalised content recommendations based on user behaviour and preferences.
6. Key Segments: Used key moments from Kayo to let users jump to specific segments and merchandise individual segments throughout the apps.
7. Channel Pages: Allowed Flash to merchandise individual channels, showing what is on, upcoming, missed, and enabling category filtering.